Gold was hammered into leafing for art and architecture from 2500 B.C. in Egypt. Gold dust was the byproduct of that handcraft and, consequently, it became a pigment for mixing into printing inks and varnishes. Both the brilliance and cost of gold were evident, so in 1760 a craftsman in Fürth, Germany named Albert Huber innovatively substituted gold for the brass alloy of copper-zinc.
This new pigment was termed gold-bronze and its metallic brilliance matched pure gold for flake size and surface finish; reflecting a comparable amount of light back to the human eye. Brilliance and color accuracy are enhanced when flakes are smooth, large, leafing and tightly distributed.
Here, our ROTOSTAR UV liquid ink is comprised of leafing bronze pigments matched to Pantone® 875 for flexographic printing. Which includes secondary food packaging on paper, board and film substrates for self adhesive labels and folding carton applications.*
This gravure printed pouch is a confident example of “what’s possible” when designing and printing for metallic ink brilliance on flexible food packaging.
Specifically, how metallic inks can be printed in high-bond heat sealed areas as well as vignetted from full coverage to zero; where the yellow ink begins behind the fruit illustration.
Overall, this pouch conveys a silver foil-like effect with metallic ink printing on both sides coupled with the silver/white contrast in the HALLS® lettering of this new Sugar Free Citrus Blend packaging.*
The renowned Canadian graphic designer and illustrator Louis Fishauf and Matthew Alexander with Colour Innovations recently collaborated on a promotional print reproduction of his portfolio with the brilliance of ECKART metallic inks.
In fact, Mr. Fishauf created several new spreads of artwork to complement existing ones for this first issue of future RE:flex branded pieces promoting world-class designers, artists and photographers.
Colour Innovations’ process was to print METALSTAR 06 7500 Silver underneath the inherently transparent CMYK colors to unlock a broader palette of metallic colors. Only this level of customization could shine a worthy light on Louis Fishauf’s talent.*
Brilliant examples of ECKART metallic inks matched to Pantone® Metallic and Pantone® Premium Metallic colors presented through inspiring contexts.*
Brilliant examples of ECKART metallic inks printed through flexographic or rotogravure processes onto graphic and structural packaging.
Brilliant examples of ECKART metallic inks printed through screen or offset lithography processes onto corporate collateral and consumer publications.