Golden is an English color name recognized around 1300 for yellow-orange blends representative of the chemical element and transition metal gold. To accurately reproduce “golden” through the subtractive color process of offset lithography, metallic pigments must be included as either a silver ink printed under transparent yellow and orange inks or by blending them into one spot color.
The optical brilliance of metallic pigments for printing inks provides the dimension and movement a viewer perceives in otherwise flat and static images. Silver dollar shaped pigments are metal flakes with rounded surface and edge geometry that reflect light more directly to enhance brilliance.
In this photo, our paste ink METALSTAR 06 7500 comprises the non-leafing PANTONE® Silver 10077 C that is blended with PANTONE Yellow 012 C and PANTONE Orange 021C to make PANTONE 10123 C of the Premium Metallics series.*
Aluminum bars were exhibited with the French crown jewels at the Exposition Universelle of 1855, because the production cost was greater than gold at that time. That was until the invention of the Hall–Héroult process for aluminum smelting in 1886, then the manufacture of aluminum foil from 1910, whose by-products were granules for wet milling into pigment.
After WWII, the optical effects of silver and gold-bronze pigments provided value for the automotive, cosmetics, paint, printing and plastics industries. The metallic brilliance of these flake-shaped pigments is a balance of directional light reflection from the surface and scattered light at the edges.
In this photo, our “cornflake” shaped aluminum pigments comprise leafing printing inks matched to PANTONE® 877 C. ECKART has formulated our METALSTAR and ROTOSTAR inks for offset, flexo, gravure, and rotary screen printing.*
Gold was hammered into leafing for art and architecture from 2500 B.C. in Egypt. Gold dust was the byproduct of that handcraft and, consequently, it became a pigment for mixing into printing inks and varnishes. Both the brilliance and cost of gold were evident, so in 1760 a craftsman in Fürth, Germany named Albert Huber innovatively substituted gold for the brass alloy of copper-zinc.
This new pigment was termed gold-bronze and its metallic brilliance matched pure gold for flake size and surface finish; reflecting a comparable amount of light back to the human eye. Brilliance and color accuracy are enhanced when flakes are smooth, large, leafing and tightly distributed.
Here, our ROTOSTAR UV liquid ink is comprised of leafing bronze pigments matched to PANTONE® 875 C for flexographic printing. Which includes secondary food packaging on paper, board and film substrates for self adhesive labels and folding carton applications.*
The narrow web flexo printed pressure-sensitive labels on this Dove Men+Care® Extra Fresh deodorant are complex examples of “what’s possible” when designing for a soft metallic brilliance in personal care.
Specifically, how well the silver ink maintains its metallic effect within the dot pattern that diminishes to mere pin-points. That same silver ink also provides a subtle contrast to the white typography and strong contrast to the bright green graphic area. One metallic silver ink simultaneously serving three design intentions!
For surface printing on pressure-sensitive labels, here within laminated structures, ECKART formulated the ROTOSTAR UV Series non-leafing silver metallic inks for lustrous brilliance across a range of applications.*
This flexographic printed shrink sleeve label is a powerful example of “what’s possible” when designing for metallic brilliance on supplement and vitamin packaging like the MuscleTech® Platinum line.
Specifically, how well the full body sleeve with nearly full ink coverage maintained it’s silver metallic effect throughout the heat shrinking process. The brilliance of that silver ink is also nearly seamless between the two pieces at the neck of the canister, for appeal on retail and home shelves before and after the packaging is opened.
For reverse printed films in shrink sleeve applications ECKART has formulated ROTOSTAR UV FX non-leafing silver metallic ink with optical properties previously only achieved using solvent Gravure inks.*
This gravure printed pouch is a confident example of “what’s possible” when designing and printing for metallic ink brilliance on flexible food packaging.
Specifically, how metallic inks can be printed in high-bond heat sealed areas as well as vignetted from full coverage to zero; where the yellow ink begins behind the fruit illustration.
Overall, this pouch conveys a silver foil-like effect with metallic ink printing on both sides coupled with the silver/white contrast in the HALLS® lettering of this new Sugar Free Citrus Blend packaging.*
Colour Innovations is an integrated full-service print production company based in Toronto whose collaboration with fellow Canadian design and illustrator Louis Fishauf culminated in the RE:flex promotion that was a “year-long experiment in trying to take design to another level.”
Louis is an original AppleMaster whose digital workflow enabled him to “see how metallic effects would look on screen and in print” that was “borne out in this spread with the interesting Chinese elements and bright red flame.”
This five-color offset project was repeatedly proofed on their eleven-color 40" Heidelberg to optimize wet trapping vegetable based process inks over the conventional METALSTAR 06 7500 Silver ink.*
Louis Fishauf is a graphic designer and illustrator whose “stream of consciousness in designing a piece such as RE:flex” becomes a “work of art” when paper, ink and printing technologies are managed by Matthew Alexander and his team at Colour Innovations in Canada.
“The clown, from an old Ringling Brothers poster, looks like he is scowling so that led me to develop the metallic skull and crossbones image on the opposite page,” said Louis. “It is a combination of imagery that resonates, for one reason or another."
Colour Innovations then tested three different silver metallic inks and chose METALSTAR 06 7500 Silver, which is the key ingredient to the Pantone® Premium Metallics line. It is a non leafing silver-dollar pigment with “eye catching brilliance, whiteness and excellent rub resistance, so we did not overprint any of the images with a varnish” shared Matthew.*
The renowned Canadian graphic designer and illustrator Louis Fishauf and Matthew Alexander with Colour Innovations recently collaborated on a promotional print reproduction of his portfolio with the brilliance of ECKART metallic inks.
In fact, Mr. Fishauf created several new spreads of artwork to complement existing ones for this first issue of future RE:flex branded pieces promoting world-class designers, artists and photographers.
Colour Innovations’ process was to print METALSTAR 06 7500 Silver underneath the inherently transparent CMYK colors to unlock a broader palette of metallic colors. Only this level of customization could shine a worthy light on Louis Fishauf’s talent.*
Brilliant examples of ECKART metallic inks matched to PANTONE® Metallic and PANTONE Premium Metallic colors presented through inspiring contexts.*
Brilliant examples of ECKART metallic inks printed through flexographic or rotogravure processes onto graphic and structural packaging.
Brilliant examples of ECKART metallic inks printed through screen or offset lithography processes onto corporate collateral and consumer publications.