As part of Apple’s famous Think Different advertising campaign they had created an AppleMasters program for “an international group of educators, artists, designers…” that included Louis Fishauf for his early adoption of digital imaging and illustration on Macintosh computers.
Louis had “collected and archived images over many years from photographs, scans and other graphics and can pull out images from the 1930s, 40s and 50s.” For instance, the bird illustration on each spread is “based on a photograph taken through the window of a tattoo parlor.”
His pre-press and offset printing collaborator on this RE:flex promotion is Matthew Alexander, whose team at Colour Innovations used CMYK with METALSTAR 06 7500 silver ink in a “stochastic screening system and approximately 500 line screen to eliminate moiré patterns and provide a stunning look.”
Louis Fishauf is a designer and illustrator who literally drew “inspiration from bengal tiger stripes to flood the entire page with a rainbow of colors” for his RE:flex promotional collaboration with Matthew Alexander at Colour Innovations.
For the opposing spread Louis thought it would be “fun to start with the central image of four musicians and replace some of their instruments with unusual objects”. Then, Matthew and his team added value to the creative process with digital metallic proofs to suggest how silver would complement Louis’s colors in the final print.
This collaborative effort “resulted in metallic colors with a fire and glow,” said Matthew, thanks to the METALSTAR 06 7500 Silver pigments offset printed with transparent CMYK inks in a stochastic screen pattern. Louis confirmed that, by sharing “I didn’t even manipulate the files to achieve these bright metallic shades.”
Matthew Alexander of Colour Innovations first collaborated with the graphic designer and illustrator Louis Fishauf in 2004 on Canada Post’s ‘Year of the Monkey’ stamps; a Lunar New Year series representing each animal of the Chinese zodiac.
Almost a decade later Matthew was further inspired by Louis’s portfolio of digital collages and suggested they reproduce them with bright white silver ink integrated with cmyk inks in a stochastic screen pattern for an offset printed promotion called RE:flex.
Louis has “always been attracted to a strong color palette” and the METALSTAR 06 7500 Silver ink delivers that brilliantly across the left “temptation” spread, then subtly in the halos and hands on the right “good versus evil” spread.
Color Innovations display their metallic ink expertise on every page of the RE:flex promotional collaboration with Louis Fishauf. Their commitment to reproducing his layouts in the best possible light led to “several round of simulated metallic digital proofs,” shared the President, Matthew Alexander.
That meticulous process stands in contrast to the creative “trial and error of seeing what works and what doesn’t” shared Louis Fishauf, who “put images together from archives” from his award winning design and illustrations career.
The electrical energy and manpower reproduced in this spread is Louis’s imagination brought to life with METALSTAR 06 7500 Silver and CMYK in stochastic screened (or FM Screened) halftone dots laid down by the offset press team at Colour Innovations.
Louis Fishauf, designer and illustrator, channeled Charles Darwin, naturalist and geologist, with the camouflage pattern printed with ECKART metallic inks by Colour Innovations. In fact, their stochastic screen pattern is a natural evolution of integrated printing with optically brilliant results.
Louis admits that these “personal collages are just play and mostly done in the wee hours.” The layouts in the square format of this RE:flex promotion “develop organically” such as the mirroring of the tree across the spread. “It’s subtle and I’m quite happy with the way it came out.”
His collaborator on the production side of the process, Matthew Alexander with Colour Innovations, “gave the artwork more room to breathe” with a scale that “does not easily fit on a shelf.” Matthew added that RE:flex “demands that it be handled” to appreciate the numerous metallic colors brought to life by the METALSTAR 06 7500 Silver ink.*
Colour Innovations is an integrated full-service print production company based in Toronto whose collaboration with fellow Canadian design and illustrator Louis Fishauf culminated in the RE:flex promotion that was a “year-long experiment in trying to take design to another level.”
Louis is an original AppleMaster whose digital workflow enabled him to “see how metallic effects would look on screen and in print” that was “borne out in this spread with the interesting Chinese elements and bright red flame.”
This five-color offset project was repeatedly proofed on their eleven-color 40" Heidelberg to optimize wet trapping vegetable based process inks over the conventional METALSTAR 06 7500 Silver ink.*
Louis Fishauf is a graphic designer and illustrator whose “stream of consciousness in designing a piece such as RE:flex” becomes a “work of art” when paper, ink and printing technologies are managed by Matthew Alexander and his team at Colour Innovations in Canada.
“The clown, from an old Ringling Brothers poster, looks like he is scowling so that led me to develop the metallic skull and crossbones image on the opposite page,” said Louis. “It is a combination of imagery that resonates, for one reason or another."
Colour Innovations then tested three different silver metallic inks and chose METALSTAR 06 7500 Silver, which is the key ingredient to the Pantone® Premium Metallics line. It is a non leafing silver-dollar pigment with “eye catching brilliance, whiteness and excellent rub resistance, so we did not overprint any of the images with a varnish” shared Matthew.*
The renowned Canadian graphic designer and illustrator Louis Fishauf and Matthew Alexander with Colour Innovations recently collaborated on a promotional print reproduction of his portfolio with the brilliance of ECKART metallic inks.
In fact, Mr. Fishauf created several new spreads of artwork to complement existing ones for this first issue of future RE:flex branded pieces promoting world-class designers, artists and photographers.
Colour Innovations’ process was to print METALSTAR 06 7500 Silver underneath the inherently transparent CMYK colors to unlock a broader palette of metallic colors. Only this level of customization could shine a worthy light on Louis Fishauf’s talent.*
Brilliant examples of ECKART metallic inks printed through screen or offset lithography processes onto corporate collateral and consumer publications.